Downloadable White Papers
Public Relations Mistakes Biomass Developers Make
Industry experts discuss solutions to keep projects moving forward
Download White Paper
Visit demonstration sites – check. Research process and technology-check. Conduct feasibility study-check. Locate the perfect site-check. Secure grants and financing-check. Ready to break ground on the biomass project-check-or not quite yet? If your project stalls at this point, what happened? Community acceptance planning may be the link that keeps a good project from hitting a wall.
Jay Catasein of Twisted Oak calls successful biomass project development a three-legged stool. One of those legs is community acceptance accomplished through savvy public relations. Many projects fail because this element of planning is relegated to the end of development. Focused on sound technical merit and dollars, many developers don’t take time to avoid major public relations (PR) mistakes such these top six:
- Not considering PR part of the project business plan
- Initiating local PR only after opposition is present
- Appearing too secretive in the name of protecting proprietary information
- Involving only the developer’s preferred political party in the process
- Not involving media on a proactive basis
- Relying only on consultants causing too little developer involvement in the local area
Published Work
Turn your hobby farm into a successful business
No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author’s expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper.
The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture.
Click here to order this book on Amazon
Starting & Running Your Own Small Farm Business
To help farmers position themselves well for the opportunities of today’s market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. Here is everything you need to know to launch a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning your idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow USDA guidelines— and a farming business is born. Aubrey explains every step of the process and even includes samples of the required forms.